MINI // India Launch Training

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About

MINI is an English automotive marque specialising in small cars. Founded in 1969, it has been a subsidiary of BMW since 1994. In 2016 MINI delivered a record-breaking 360,233 vehicles to customers.

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Launch pads

The launch of the MINI brand in India was an exciting new chapter in the MINI story. As well as heavy investment in a structured rollout of dealer facilities across key cities, MINI knew how important it was to invest in the customer-facing staff.

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Where does IW fit in?

We were tasked to develop the field sales force in brand, product and sales training ahead of brand launch in India. This sounds fun!

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Be the brand

This project was all about the brand. And the success of a workshop would hinge on making sure that participants could see, breathe, feel and live the MINI brand. The solution was simple. Create an experience that no-one could forget:

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Time to tailor:

A global sales training package to provide an action-packed, seven-day induction for brand, product and sales training.

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LIGHTS. CAMERA. ACTION.

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Making use of live-action learning, video, driving experiences and facilitated group sessions, participants got involved in a wide range of activities to match the energy of the MINI brand. We even got them to create their own MINI commercial!

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Are you stage ready?

Participants were individually assessed. Not in a quiet room with a questionnaire – but with live and filmed role play – against a set of competencies and behaviours. Open, honest and personalised feedback and practice enabled them to integrate their learning and update or adapt their personal presentation and sales approach.

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Sales staff trained in Delhi, Mumbai, Bangalore and Chennai

A successful MINI launch in India

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“Great experience, I will never forget it. Fun and very useful.”

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“Exciting, energetic, irresistible, innovative, great fun, intense, lots of learning.”