How to take AMP

Questions are scored out of 7, where 1 represents the lowest performance, and 7 the highest. Each question provides an example of what these extremes could look like.

The AMP gauge

When taken individually, AMP is best used as a tool for self-reflection. That’s why at the end of each section, we provide you with an opportunity to fill out any thoughts that occurred to you.

We use your answers to generate an AMP Visual, plotting your scores on the AMP Wheel. The AMP Visual will get sent to you once you complete the test, alongside the notes you took along the way.

Sales & Profit Growth

1A. Revenue Growth

How would you rate your business’ performance this year?
Declining Revenue
Outperforming market, geography and industry norms
What’s your ambition for the 3 to 5 year horizon?
Declining Revenue
Outperforming market, geography and industry norms
Sales & Profit Growth

1B. Margin Growth

How would you rate your business’ performance this year?
Declining Margin
Outperforming market, geography and industry norms
What’s your ambition for the 3 to 5 year horizon?
Declining Margin
Outperforming market, geography and industry norms
Sales & Profit Growth

1C. Performance Consistency

How would you rate your business’ performance this year?
Chaotic historical performance
Coherent Year on Year track record for last 3-5 years
What’s your ambition for the 3 to 5 year horizon?
Chaotic historical performance
Coherent Year on Year track record for last 3-5 years

1D. Notes

If you have any notes you'd like to make on the Sales & Profit Growth section, feel free to leave them here.
Sales & Marketing Process

2A. Sales Management Quality & Impact

How would you rate your business’ performance this year?
Inconsistent and person based sales management. Lacking in systems and lagging data
Integrated approach to sales management with digital tools, dashboards and high impact meetings. Industrialised referral process
What’s your ambition for the 3 to 5 year horizon?
Inconsistent and person based sales management. Lacking in systems and lagging data
Integrated approach to sales management with digital tools, dashboards and high impact meetings. Industrialised referral process
Sales & Marketing Process

2B. Marketing Quality & Impact

How would you rate your business’ performance this year?
Ad hoc or low impact
Brand enhancing marketing activities that produces the right volume of sales ready leads
What’s your ambition for the 3 to 5 year horizon?
Ad hoc or low impact
Brand enhancing marketing activities that produces the right volume of sales ready leads
Sales & Marketing Process

2C. Forecast Accuracy

How would you rate your business’ performance this year?
1 month
12+ months
What’s your ambition for the 3 to 5 year horizon?
1 month
12+ months

2D. Notes

If you have any notes you'd like to make on the Sales & Marketing Process section, feel free to leave them here.
Innovation & Thought Leadership

3A. Innovation Management

How would you rate your business’ performance this year?
Ad hoc, ideas based innovation
Strategic approach to developing internal and external Innovation
What’s your ambition for the 3 to 5 year horizon?
Ad hoc, ideas based innovation
Strategic approach to developing internal and external Innovation
Innovation & Thought Leadership

3B. Thought Leadership

How would you rate your business’ performance this year?
Limited or non-strategic approach
Outstanding profile for research and intelligence
What’s your ambition for the 3 to 5 year horizon?
Limited or non-strategic approach
Outstanding profile for research and intelligence
Innovation & Thought Leadership

3C. Knowledge Management

How would you rate your business’ performance this year?
Ad hoc and unmanaged
High performing tools and processes for internal knowledge management
What’s your ambition for the 3 to 5 year horizon?
Ad hoc and unmanaged
High performing tools and processes for internal knowledge management

3D. Notes

If you have any notes you'd like to make on the Innovation & Thought Leadership section, feel free to leave them here.
Value Proposition

4A. Uniqueness & Focus

How would you rate your business’ performance this year?
Resource based position based on β€œgood people”
Niche, Unique or Differentiated services in targeted sectors or markets
What’s your ambition for the 3 to 5 year horizon?
Resource based position based on β€œgood people”
Niche, Unique or Differentiated services in targeted sectors or markets
Value Proposition

4B. Supportive to existing Client Growth

How would you rate your business’ performance this year?
Undermines existing client growth
Proposition highly supportive
What’s your ambition for the 3 to 5 year horizon?
Undermines existing client growth
Proposition highly supportive
Value Proposition

4C. Supportive to new Client Growth

How would you rate your business’ performance this year?
Undermines new business development
Proposition highly supportive
What’s your ambition for the 3 to 5 year horizon?
Undermines new business development
Proposition highly supportive

4D. Notes

If you have any notes you'd like to make on the Value Proposition section, feel free to leave them here.
Client Relationships

5A. Client Mix & Position

How would you rate your business’ performance this year?
Incoherent range of client size, mix and position
Strongest, biggest and best client companies connected at senior levels
What’s your ambition for the 3 to 5 year horizon?
Incoherent range of client size, mix and position
Strongest, biggest and best client companies connected at senior levels
Client Relationships

5B. Planning & Quality

How would you rate your business’ performance this year?
Ad hoc / no key client plans
Long term key client planning in place revisited quarterly
What’s your ambition for the 3 to 5 year horizon?
Ad hoc / no key client plans
Long term key client planning in place revisited quarterly
Client Relationships

5C. Land & Expand

How would you rate your business’ performance this year?
New clients appear for small projects only
New clients convert to key accounts inside 18 months
What’s your ambition for the 3 to 5 year horizon?
New clients appear for small projects only
New clients convert to key accounts inside 18 months

5D. Notes

If you have any notes you'd like to make on the Client Relationships section, feel free to leave them here.
Employee Experience

6A. Engagement & Culture

How would you rate your business’ performance this year?
Overworked and underpaid
Holistic approach to work/life including excellent and motivating bonus scheme with amazing teams and fabulous culture
What’s your ambition for the 3 to 5 year horizon?
Overworked and underpaid
Holistic approach to work/life including excellent and motivating bonus scheme with amazing teams and fabulous culture
Employee Experience

6B. Recruitment

How would you rate your business’ performance this year?
Every vacancy is a new problem to solve
Pipeline of known, brilliant people keen to join
What’s your ambition for the 3 to 5 year horizon?
Every vacancy is a new problem to solve
Pipeline of known, brilliant people keen to join
Employee Experience

6C. Progression & Development

How would you rate your business’ performance this year?
Below industry average, slow, or low quality
Fast and effective growth focused activity makes this a great place to progress
What’s your ambition for the 3 to 5 year horizon?
Below industry average, slow, or low quality
Fast and effective growth focused activity makes this a great place to progress

6D. Notes

If you have any notes you'd like to make on the Employee Experience section, feel free to leave them here.
Commercial Excellence

7A. Client Concentration

How would you rate your business’ performance this year?
Dependence on a few large clients
Diverse spread of clients
What’s your ambition for the 3 to 5 year horizon?
Dependence on a few large clients
Diverse spread of clients
Commercial Excellence

7B. Contract Duration & Growth

How would you rate your business’ performance this year?
Short duration projects with limited or no in client growth
Long term contracts in place with substantial growth from existing clients
What’s your ambition for the 3 to 5 year horizon?
Short duration projects with limited or no in client growth
Long term contracts in place with substantial growth from existing clients
Commercial Excellence

7C. Forward Utilisation

How would you rate your business’ performance this year?
Short forward utilisation horizon circa 3 months
Most resources committed beyond 9 months
What’s your ambition for the 3 to 5 year horizon?
Short forward utilisation horizon circa 3 months
Most resources committed beyond 9 months

7D. Notes

If you have any notes you'd like to make on the Commercial Excellence section, feel free to leave them here.
Management Quality

8A. Balance of Board

How would you rate your business’ performance this year?
Low diversity, long tenure senior leaders by default
Diverse and experienced board
What’s your ambition for the 3 to 5 year horizon?
Low diversity, long tenure senior leaders by default
Diverse and experienced board
Management Quality

8B. Business Direction, Planning and Leadership

How would you rate your business’ performance this year?
Chaotic and reactive with poor senior leaders and low ambition
Integrated and clearly articulated direction with roadmap and inspirational contribution from leaders at all levels
What’s your ambition for the 3 to 5 year horizon?
Chaotic and reactive with poor senior leaders and low ambition
Integrated and clearly articulated direction with roadmap and inspirational contribution from leaders at all levels
Management Quality

8C. Business Improvement & Change Execution

How would you rate your business’ performance this year?
Frustrating cyles of attempted change or improvement that consumes effort without progress
Rapid and effective business improvement for systems, process and technology
What’s your ambition for the 3 to 5 year horizon?
Frustrating cyles of attempted change or improvement that consumes effort without progress
Rapid and effective business improvement for systems, process and technology

8D. Notes

If you have any notes you'd like to make on the Management Quality section, feel free to leave them here.

You're nearly there…

Provide your details and we'll deliver your AMP results straight to your inbox. We promise to never share any information with third parties.

Let us know your thoughts! Send Feedback