Professional services firm’s success depends on junior consultants. Engaging and retaining this low-cost high-value workforce is crucial for sustainable success.Subscribe to download this Case Study as a PDF
Associate-level staff working with high-status partners experience daily difficulty in asserting themselves in decision making, influencing and for career development, due to the constant contrast to their more experienced seniors.
Simply training senior staff in leadership only addresses part of the problem. Training junior staff allows firm-wide policy to be communicated in a top down way.
When existing development programmes do not make a tangible difference, participation rates drop, compounding the problem.
How We Helped
Analysis of the client’s existing development programme for the target audience revealed:
- Low impact in catalysing change
- Uninspiring 12-person, 1-facilitator course format
- Too theoretical
Group size: We discovered through split A/B testing that the optimum group size for the cohort is 30 people. This provided sufficient diversity of people and experiences and allowed stronger group bonds to form.
Facilitator team: We maintained the participant:facilitator ratio at 10:1, allowing the intervention to be led by a small group of experts. By adjusting the team size we could include a more diverse team in terms of age and gender. This helped the participant group to connect with the experts.
Experiential format: Networking skills are a key area for the target audience to find their next role internally. We built specific networking and influencing labs where individuals could attempt new strategies and receive real-time improvement feedback.
- Improving Performance
- Increasing Engagement
- Business Growth
- Leadership Growth
- Accelerating Development
- Commercial Innovation
- Optimising Effectiveness
- Catalysing Change
- “This programme has enabled me to challenge upwards. As a result I have negotiated an immediate change in role.”
- “This programme has changed the trajectory of my career.”
- “I sleep with the course magazine next to my bed.”
- 330% increase in programme participation
- Participant satisfaction increased from 61% to 92%
- Business outcomes improved significantly yet with a lower cost per head
Participation Rate Increase
330% increase in participation.
50% increase in participant satisfaction.