Increasing Engagement at Samsung

At two weeks’ notice Interactive Workshops created and delivered an exciting week of 16 webinars for Samsung Electronics colleagues in Europe. Packed with valuable insights, psychological strategies and practical tips to survive and thrive in a highly challenging environment. A first for bringing colleagues working remotely across Europe together for virtual interactive development.

The Challenge

Samsung wanted to be proactive in supporting colleagues during the unprecedented COVID-19 pandemic and ran a colleague survey to identify key challenges. They asked IW to help create a bespoke webinar series to equip colleagues in connecting, collaborating and coping in the uncertain and challenging circumstances. Our experience with populations who work remotely informed the creation of a programme to fit around the day-to-day realities of lockdown that colleagues could adapt to suit their own home and work priorities. As experts in their respective fields, it was important to create a series where delegates gained valuable knowledge and insight in bitesize sessions.


More Flexible Working

A sudden new way of working that was unfamiliar to many. Potential to lose structure, motivation and keep the boundaries between work and home life.

More Social Isolation

A lack of social interaction was the biggest challenge identified. Dedicated manager sessions supported with prioritising colleague and team morale.

More Communication Barriers

It was important to avoid potential misunderstandings, missed opportunities and ineffective working due to communication being more difficult.

  • Improving Performance
  • Increasing Engagement
  • Business Growth
  • Leadership Growth
  • Accelerating Development
  • Commercial Innovation
  • Optimising Effectiveness
  • Catalysing Change

How we helped

As an agile agency with vast experience in delivering online learning, we proposed, scoped, created and delivered a webinar series for Samsung’s European population within a fortnight. We delivered 16 webinars on 12 different topics, themes centred on management, leadership, high performance teams, as well as, more topical home working tips & tricks and wellbeing through the uncertainty. The ‘Helping Hand’ Webinar Series ran over the course of the week, with all assets edited and packaged for upload to Samsung’s learning platform for wider engagement.

In collaboration with the European HR team, we concluded that the webinars should be designed with the following in mind, to provide maximum value:

Professional, honest and transparent

Variety of insights with a clear call to action

Short and sharp with time to share stories and examples

Achieving these aims ensured this fast-paced learning week was positively received and valued by colleagues with a total attendance of 899.

The Results


One week of webinars with twelve topics covered


Average number of attendees on each webinar


Total number of webinar attendees


Involved colleagues from 19 subsidiaries across Europe


Total attendance of 322 unique participants was a great result for this L&D initiative available to all colleagues across Europe – a first for Samsung

High Satisfaction

Keep colleagues connected

“It has highlighted to me how powerful these are in connecting colleagues across Europe.”

Prioritise engagement and discussion

“[Interactive Workshops] create an informal atmosphere, where you feel comfortable to share – people participate.”

Deliver topical content

“…the contents are valuable for me right now! It’s really a great offer! Thanks for organising it so smoothly!”

“We wanted to offer an engaging and supportive webinar series to upskill and keep people connected during this unusual time and IW certainly delivered on that. Their professionalism, knowledge and agility shone through this whole journey. Our colleagues really enjoyed the series and are asking for more – a great result all round!”

Learning & Development Operations Lead at Samsung Electronics

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