Welcome to AMP

AMP by Interactive Workshops is a targeted tool for taking the pulse of your ambition. Rate current performance and future ambition and we'll deliver a personalised AMP Report to your inbox.

AMP looks at the eight fundamental zones of potential and breaks each section down into three questions that measure your current performance in that area, as well as your 18 month future ambition.

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How to take AMP

Questions are scored out of 7, where 1 represents the lowest performance, and 7 the highest. Each question provides an example of what these extremes could look like.

The AMP gauge

When taken individually, AMP is best used as a tool for self-reflection. That’s why at the end of each section, we provide you with an opportunity to fill out any thoughts that occurred to you.

We use your answers to generate an AMP Visual, plotting your scores on the AMP Wheel. The AMP Visual will get sent to you once you complete the test, alongside the notes you took along the way.

Sales & Profit Growth

1A. Revenue Growth

Rate your current ability.
Declining Revenue
Outperforming market, geography and industry norms
What’s your ambition for improvement in this area over the medium term?
Declining Revenue
Outperforming market, geography and industry norms
Sales & Profit Growth

1B. Margin Growth

Rate your current ability.
Declining Margin
Outperforming market, geography and industry norms
What’s your ambition for improvement in this area over the medium term?
Declining Margin
Outperforming market, geography and industry norms
Sales & Profit Growth

1C. Performance Consistency

Rate your current ability.
Chaotic historical performance
Coherent Year on Year track record for last 3-5 years
What’s your ambition for improvement in this area over the medium term?
Chaotic historical performance
Coherent Year on Year track record for last 3-5 years

1D. Notes

If you have any notes you'd like to make on the Sales & Profit Growth section, feel free to leave them here.
Sales & Marketing Process

2A. Sales Management Quality & Impact

Rate your current ability.
Inconsistent and person based sales management. Lacking in systems and lagging data
Integrated approach to sales management with digital tools, dashboards and high impact meetings. Industrialised referral process
What’s your ambition for improvement in this area over the medium term?
Inconsistent and person based sales management. Lacking in systems and lagging data
Integrated approach to sales management with digital tools, dashboards and high impact meetings. Industrialised referral process
Sales & Marketing Process

2B. Marketing Quality & Impact

Rate your current ability.
Ad hoc or low impact
Brand enhancing marketing activities that produces the right volume of sales ready leads
What’s your ambition for improvement in this area over the medium term?
Ad hoc or low impact
Brand enhancing marketing activities that produces the right volume of sales ready leads
Sales & Marketing Process

2C. Forecast Accuracy

Rate your current ability.
1 month
12+ months
What’s your ambition for improvement in this area over the medium term?
1 month
12+ months

2D. Notes

If you have any notes you'd like to make on the Sales & Marketing Process section, feel free to leave them here.
Innovation & Thought Leadership

3A. Innovation Management

Rate your current ability.
Ad hoc, ideas based innovation
Strategic approach to developing technologies, products, and services
What’s your ambition for improvement in this area over the medium term?
Ad hoc, ideas based innovation
Strategic approach to developing technologies, products, and services
Innovation & Thought Leadership

3B. Thought Leadership

Rate your current ability.
Limited or non-strategic approach
Outstanding profile for research and industry intelligence
What’s your ambition for improvement in this area over the medium term?
Limited or non-strategic approach
Outstanding profile for research and industry intelligence
Innovation & Thought Leadership

3C. Knowledge Management

Rate your current ability.
Ad hoc and unmanaged
High performing tools and processes for knowledge management
What’s your ambition for improvement in this area over the medium term?
Ad hoc and unmanaged
High performing tools and processes for knowledge management

3D. Notes

If you have any notes you'd like to make on the Innovation & Thought Leadership section, feel free to leave them here.
Value Proposition

4A. Uniqueness & Focus

Rate your current ability.
Unclear or no real value proposition
Niche, Unique or Differentiated services in targeted sectors or markets
What’s your ambition for improvement in this area over the medium term?
Unclear or no real value proposition
Niche, Unique or Differentiated services in targeted sectors or markets
Value Proposition

4B. Supportive to existing Client Growth

Rate your current ability.
Undermines existing client growth
Proposition highly supportive
What’s your ambition for improvement in this area over the medium term?
Undermines existing client growth
Proposition highly supportive
Value Proposition

4C. Supportive to new Client Growth

Rate your current ability.
Undermines new business development
Proposition highly supportive
What’s your ambition for improvement in this area over the medium term?
Undermines new business development
Proposition highly supportive

4D. Notes

If you have any notes you'd like to make on the Value Proposition section, feel free to leave them here.
Client Relationships

5A. Client Mix & Position

Rate your current ability.
Incoherent range of client size, mix and position
Strongest, biggest and best client companies connected at senior levels
What’s your ambition for improvement in this area over the medium term?
Incoherent range of client size, mix and position
Strongest, biggest and best client companies connected at senior levels
Client Relationships

5B. Planning & Quality

Rate your current ability.
Ad hoc / no key client plans
Long term strategic commercial plan executed with accountable roadmap
What’s your ambition for improvement in this area over the medium term?
Ad hoc / no key client plans
Long term strategic commercial plan executed with accountable roadmap
Client Relationships

5C. Land & Expand

Rate your current ability.
New clients appear for small projects only
New clients convert to key accounts inside 18 months
What’s your ambition for improvement in this area over the medium term?
New clients appear for small projects only
New clients convert to key accounts inside 18 months

5D. Notes

If you have any notes you'd like to make on the Client Relationships section, feel free to leave them here.
Employee Experience

6A. Engagement & Culture

Rate your current ability.
Overworked and underpaid
Holistic approach to work/life including excellent and motivating bonus scheme with amazing teams and fabulous culture
What’s your ambition for improvement in this area over the medium term?
Overworked and underpaid
Holistic approach to work/life including excellent and motivating bonus scheme with amazing teams and fabulous culture
Employee Experience

6B. Recruitment

Rate your current ability.
Every vacancy is a new problem to solve
Pipeline of known, brilliant people keen to join
What’s your ambition for improvement in this area over the medium term?
Every vacancy is a new problem to solve
Pipeline of known, brilliant people keen to join
Employee Experience

6C. Progression & Development

Rate your current ability.
Below industry average, slow, or low quality
Fast and effective growth focused activity makes this a great place to progress
What’s your ambition for improvement in this area over the medium term?
Below industry average, slow, or low quality
Fast and effective growth focused activity makes this a great place to progress

6D. Notes

If you have any notes you'd like to make on the Employee Experience section, feel free to leave them here.
Commercial Excellence

7A. Client Concentration

Rate your current ability.
Dependence on a few large clients
Diverse spread of clients
What’s your ambition for improvement in this area over the medium term?
Dependence on a few large clients
Diverse spread of clients
Commercial Excellence

7B. Contract Duration & Growth

Rate your current ability.
Short duration projects with limited or no in client growth
Long term contracts in place with substantial growth from existing clients
What’s your ambition for improvement in this area over the medium term?
Short duration projects with limited or no in client growth
Long term contracts in place with substantial growth from existing clients
Commercial Excellence

7C. Resource Utilisation

Rate your current ability.
Chaotic or unmanaged approach to resource utilisation
Focused and effective approach to resource utilisation
What’s your ambition for improvement in this area over the medium term?
Chaotic or unmanaged approach to resource utilisation
Focused and effective approach to resource utilisation

7D. Notes

If you have any notes you'd like to make on the Commercial Excellence section, feel free to leave them here.
Management Quality

8A. Balance of Board

Rate your current ability.
Low diversity, long tenure senior leaders by default
Diverse and experienced board
What’s your ambition for improvement in this area over the medium term?
Low diversity, long tenure senior leaders by default
Diverse and experienced board
Management Quality

8B. Business Direction, Planning and Leadership

Rate your current ability.
Chaotic and reactive with poor senior leaders and low ambition
Integrated and clearly articulated direction with roadmap and inspirational contribution from leaders at all levels
What’s your ambition for improvement in this area over the medium term?
Chaotic and reactive with poor senior leaders and low ambition
Integrated and clearly articulated direction with roadmap and inspirational contribution from leaders at all levels
Management Quality

8C. Business Improvement & Change Execution

Rate your current ability.
Frustrating cyles of attempted change or improvement that consumes effort without progress
Rapid and effective business improvement for systems, process and technology
What’s your ambition for improvement in this area over the medium term?
Frustrating cyles of attempted change or improvement that consumes effort without progress
Rapid and effective business improvement for systems, process and technology

8D. Notes

If you have any notes you'd like to make on the Management Quality section, feel free to leave them here.

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